Privacy Policy

Sterling Construction & Roofing respects your privacy and is committed to handling information collected through our website responsibly and transparently.

Last Updated: September 30, 2026

Our Commitment to Your Privacy

This Privacy Policy explains how Sterling Construction & Roofing (“Sterling,” “we,” “us,” or “our”) may collect, use, maintain, and disclose information when you visit sterlingconst.com, request an estimate, submit information through a website form, communicate with us, or otherwise interact with our website.

By using our website, you acknowledge the practices described in this Privacy Policy. This policy applies to information collected through this website and related online interactions. Other interactions with Sterling may be subject to additional notices, agreements, or requirements where applicable.

Information We May Collect

The information we collect depends on how you interact with Sterling and our website. We may collect information that you voluntarily provide as well as certain information generated automatically when you use the site.

Information You Provide to Us

When you request an estimate, ask a question, contact us, or submit another website form, you may provide information such as your name, email address, telephone number, property or project address, service requested, project details, preferred method of contact, and any other information you choose to include.

Information Collected Automatically

When you access our website, certain technical information may be collected automatically. Depending on the technologies used on the site, this may include your IP address, browser type, device information, operating system, referring website, pages viewed, approximate geographic information derived from an IP address, dates and times of visits, and information about how visitors interact with the website.

Project and Communication Information

If you contact Sterling regarding roofing, construction, storm damage, financing, or another service, we may retain information related to that inquiry and subsequent communications as reasonably necessary to respond to you, evaluate the requested work, provide services, maintain business records, and manage our relationship with you.

How We May Use Your Information

We may use information collected through the website for legitimate business purposes associated with operating Sterling Construction & Roofing and serving our customers and prospective customers.

• Responding to questions, estimate requests, and service inquiries.
• Communicating with you about a roofing, construction, exterior, or other requested project.
• Scheduling inspections, estimates, appointments, or other services.
• Providing and improving our website, services, and customer experience.
• Understanding website traffic, performance, and how visitors use our site.
• Maintaining business, customer, and project records.
• Protecting the security and integrity of our website and systems.
• Detecting spam, fraud, misuse, or other potentially harmful activity.
• Complying with applicable legal, regulatory, contractual, or administrative obligations.
• Communicating information about Sterling’s services where permitted by applicable law and consistent with your communication preferences.

We may also use information for other purposes that are disclosed when the information is collected or with your consent where required.

Website Forms & Estimate Requests

When you complete a contact form, request a quote, request an inspection, or otherwise provide information through our website, the information you submit may be used to respond to your request and communicate with you about the services in which you expressed interest.

Submitting a website form does not guarantee project acceptance, availability, financing approval, insurance coverage, pricing, or any particular project outcome. Additional information may be required before Sterling can evaluate a project or provide an estimate.

Cookies & Similar Technologies

Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website performance, improve the user experience, maintain security, and analyze how visitors interact with the site.

A cookie is a small data file that a website may store on your device. Some cookies may be necessary for website functionality, while others may support analytics, preferences, embedded features, or other website services.

You can generally control cookies through your browser settings. Disabling certain cookies may affect the functionality or availability of some website features.

Analytics

We may use website analytics technologies to better understand site traffic and performance. These technologies may collect information about pages viewed, traffic sources, device and browser characteristics, approximate location, interactions with website features, and other usage information.

How Information May Be Shared

We may disclose information when reasonably necessary to operate our business, provide requested services, maintain our website, or comply with applicable obligations. Depending on the circumstances, information may be shared with service providers or other parties that perform functions on our behalf or support our business operations.

Examples may include providers supporting website hosting, communications, information technology, analytics, customer management, scheduling, security, or other business functions. These third parties may process information in accordance with their own terms, privacy practices, contractual obligations, and applicable law.

Information may also be disclosed when we reasonably believe disclosure is necessary to comply with applicable law or legal process, protect our rights or property, investigate suspected fraud or security concerns, protect the safety of individuals, or address misuse of our website or services.

Information may also be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable requirements.

Roof Financing & Third-Party Services

Sterling’s website may provide links to third-party services, including services related to roof financing. If you choose to visit a third-party website or submit information directly to a third party, that party’s privacy policy and terms govern its collection and use of your information.

Information submitted directly through a third-party financing application is subject to the financing provider’s own privacy practices, underwriting procedures, terms, and policies. Sterling does not determine financing approval, credit requirements, interest rates, or lender privacy practices.

We encourage you to review the privacy policy and terms of any third-party service before providing personal or financial information.

Embedded Content & External Websites

Our website may contain videos, images, maps, reviews, social media features, forms, links, or other content provided by third-party websites or services. Interacting with embedded content may function similarly to visiting the third-party website directly.

Third parties may collect information, use cookies or similar technologies, and monitor interactions with their content according to their own privacy policies. Sterling is not responsible for the privacy practices, content, or security of websites or services operated by third parties.

We encourage you to review the applicable privacy policies before providing information to external websites or services.

Data Retention

We may retain information for as long as reasonably necessary for the purposes for which it was collected, including responding to inquiries, providing services, maintaining customer and project records, resolving disputes, supporting security, meeting contractual obligations, and complying with applicable legal, tax, accounting, insurance, or regulatory requirements.

Retention periods may vary depending on the type of information, the nature of our relationship with you, the purpose for which the information is used, and applicable requirements.

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic communication, network, or method of data storage can be guaranteed to be completely secure. You should use appropriate care when transmitting information online and avoid sending sensitive financial, account, or identity information through ordinary website forms unless the form specifically requests it and is intended for that purpose.

Your Privacy Choices & Rights

Depending on where you reside and the laws applicable to your information, you may have certain rights or choices regarding personal information. These may include the ability to request access to certain information, request correction or deletion, or exercise other privacy rights provided by applicable law.

Not every request or privacy right applies in every circumstance. We may need to verify your identity before processing certain requests, and we may retain information where necessary or permitted for legal, administrative, security, contractual, or other legitimate purposes.

Communication Preferences

If you receive marketing communications from Sterling, you may use any unsubscribe instructions included in the communication where applicable or contact us to request a change to your communication preferences. Service-related or transactional communications may still be necessary when they relate to an active inquiry, appointment, project, or business relationship.

Children’s Privacy

Our website and construction services are not directed toward children. We do not knowingly seek to collect personal information from children through the website. If you believe a child has submitted personal information to us inappropriately, please contact us so the matter can be reviewed.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, business practices, technologies, services, or applicable requirements. When we update the policy, we may revise the “Last Updated” date displayed at the top of this page.

We encourage visitors to review this page periodically to remain informed about our privacy practices.

Privacy Questions?

If you have questions about this Privacy Policy, our website practices, or information you have provided to Sterling Construction & Roofing, please contact us.

Sterling Construction & Roofing
13311 Stark Road
Livonia, MI 48150
(248) 802-3900